There are lots of benefits in advertising with Google. Google’s adwords make it possible to advertise all over the world! You can just think as to what newspapers and television channels are there to compete with the scope of price offered by Google’s adwords?
· Greatly targeted audience: You can target your ad to the exact audience you want by determining what keywords your ad to run for. Just compare that to a newspaper. Certainly, those who read the auto parts store may be interested in cars but there are many products that fit within the concept. At Google, you can make an ad that appears only to people searching just for a particular product they want to buy.
· Targeting Locally: You can take advantage of users' search behavior to pinpoint your target audience even better with what is called local targeting. All of us are interested in finding a dentist or some other specialist at some point or the other in our life. If your audiences are local, you can easily give your ads with a local focus.
Scope for improvement: You can learn an enormous amount about your target market by using AdWords and Google Analytics, which is a tracking tool you can very well connect with AdWords. If you insert an ad in the newspaper, you have to just wait for the customers to come and see your ad, where three things can happen: either they will, it will be few or none at all. There is no room for experimentation and modification in the print media. With AdWords, you can create different types of ads for the same keywords and send visitors to different pages to see which one produces better results. This lets you work on your ad campaign in a very short period of time. 
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